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AI PRESENTATIONS

 As Generative Artificial Intelligence (Gen-AI) has become more mainstream in the last few years, we developed a series of presentations designed to help organizations, marketers, communications, and creative teams:

  • better understand the AI landscape

  • effectively leverage the power and potential of the vast AI suite of tools

  • and legally and ethically incorporate AI into their workflows

BCM AI Presentation #2 Understanding the Basics of AI and How These Technologies are Benef

A Non-technical Overview of Gen-AI for Team Members, Managers, Directors, and Senior Leaders

  • A Brief History of AI

  • How AI Works

  • Industries and Professions Impacted by AI

  • How AI is Transforming Companies, Organizations & Associations

  • Case Studies

  • AI in Marketing, Communications, Creative

  • Challenges and Limitations 

  • Developing an AI Strategy

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90 minutes

BCM AI Presentation #3 Integrating AI Into the MarCom Workflow-Cover.png

A Guide to Integrating AI-Driven Programs, Tools and Techniques into the Marketing & Communications Workflow

  • A Brief History of AI

  • How AI Works

  • Benefits of AI in Marketing and Communications

  • Leading AI-Driven Programs and Tools for Marketers and Communicators 

  • AI in Campaign Development, Customer Data Management, Attracting New Customers, and Data Visualization

  • Case Studies
  • Building an AI-Enabled Campaign (Interactive)

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90-120 minutes

BCM AI Presentation #4_AI in Design & Creativity-Cover.png

A Guide to AI Programs, Tools and Techniques for Creative Teams

  • A Brief History of AI

  • How AI Works

  • Benefits of AI in Creativity

  • Key Creative AI Programs 

  • AI in Graphic Design, Copywriting & Content, Logos & Branding, Photos & Illustrations, Charts, Graphs & Infographics, Web Design, Video Production, and Music & Audio Production

  • Developing AI-Enabled Integrated Campaigns (Interactive)

  • Advanced Creative AI Programs

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90-120 minutes

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