ASM Microbe 2020 Web Video

For its Microbe 2020 conference in Chicago, Illinois, the American Society for Microbiology asked for a video promoting the excitement and "electricity" of the meeting that could play in a loop on the home page of the meeting website. BlueFusion produced a slick 45-second multimedia animation to achieve that objective.

Because the video utilized the same imagery and branding, and echoed the keypoints, it worked seamlessly with all of the other marketing materials produced for the campaign, including brochures, postcards, print ads, web ads and banners, and email banners.

The video was e a great way to get members educated and excited about the ASM Microbe 2020 meeting. It also allowed them to immediately register by clicking on an embedded link.