APS Webinar Series

The American Physiological Society (APS) is the leading society for the physiological sciences. Every year the Society produces a series of high level webinars presented by some of the foremost experts in the field. Each webinar focuses on a physiology subspecialty.

APS wanted to come up with a system that would more closely tie all of the webinars together under a unified look and feel umbrella. This system would both make it simpler and easier to develop subsequent marketing materials as new webinars were added as well as promote the overall APS brand.

BlueFusion worked with the APS marketing team to create an attractive, polished and flexible design that could be easily customized to any webinar topic area. To reflect the virtual learning experience, each piece features a main image showing webinar attendee in his/her home or office environment at a desktop, laptop or tablet. Floating behind the user on the computes are keywords tied to the webinar topic—suggesting that these are among the learning modules that will be covered. A macro segment of APS's logo icon is incorporated into the print ad design to tie everything together.

For the system, BlueFusion developed digital ads, banners, and print ad templates.