Our Approach

At BlueFusion Creative & Marketing Group, we know that every client, every company or organization, and every project is unique. That’s why we never take a “cookie cutter” approach.

Every project, large or small, goes through a “5D” process—Discover, Distill, Define, Design and Deploy. By applying this step-by-step approach, we ensure the best possible marketing, creative, digital, and production solutions to meet your needs.

How we use a 5D process for your projects

Whether your company needs a marketing campaign, new or updated brand, design project, website or digital strategy, video or mulltimedia production, or an entire integrated marketing and communications campaign, roll over the pyramid to learn how we…

1. Discover

BlueFusion meets with the client internal team; talks with stakeholders; reviews materials, market research, customer information; and utilizes other resources to fully understand client needs and objectives, project parameters, and keys to success.

2. Distill

BlueFusion researches the company/organization, industry, market, target audiences, and competition, to “boil down” to the essentials. Applying best practices, we identify Strengths, Weaknesses, and Opportunities based on these findings.

3. Define

Based on project objectives, market and competitive data, research and analysis, and discussion ideas, BlueFusion will define the creative, digital and/or marketing strategies and tactics, and write and present plan to the client team.

4. Design

The Bluefusion team develops concepts, content, creative designs, technical specifications, and plans to present to client. Once approved, the project or campaign is produced on time and within budget .

5. Deploy

Launch project or campaign on time, within budget, and across all scheduled mediums. Provide ongoing support to ensure optimal effectiveness. Measure results and report back to client.