Bluefusion Branding Process
Many of the brands that we develop, update or rebrand go through a BrandQuest Process. While the level of engagement will vary from client to client, a BrandQuest can involve one or several discussion sessions with the in-house marketing team, leadership, and/or other key stakeholders.
For new brand development, our goal is to develop an optimal brand solution. For rebranding, the objective is to “deconstruct” the existing brand, and “reconstruct” a new and better brand.
Engagement & Research
We meet with the client team to discuss the organization’s mission, vision, business objectives, product/service profiles, audience personas, and competitive landscape. We research the marketplace, target audiences, competition, market position, brand awareness, and brand perception.