The Annual Biomedical Research Conference for Minority Students is one of the world's largest meetings for underrepresented minorities in Science, Technology, Engineering and Mathematics (STEM)—providing students and young professional attendees with unparalleled opportunities for learning, mentorships, networking and presenting. For the 2018 meeting in Indianapolis, Indiana, ABRCMS wanted to breathe new excitement into its brand and present a crisp, dynamic and polished campaign that would appeal to a diverse audience. The creative featured a series of collages that reflected attendee demographics an STEM imagery. Campaign materials included postcards, mailers, digital ads, and web site home page sliders. Exceeding goals, the campaign drove record-breaking conference attendance. BlueFusion won a Gold Communicator Award for the ABRCMS 2018 campaign.