Marketing Strategy & Execution

A smart, well executed marketing plan can make the difference between success and failure. BlueFusion can develop and deploy a comprehensive marketing program, or work with in-house marketing departments or out-of-house agencies, to provide clients with high quality integrated and effective projects and campaigns.

Marketing Process

Whether a single project or a fully integrated campaign, BlueFusion’s 6-Step Marketing Process is designed to expertly take your project from initiation to successful launch. At every step, we work with you and your team, review progress and achieve milestones, and apply best practice thinking to achieve the optimal results.

1.

Meet with client team to discuss project or campaign needs, objectives, timelines, and budget.

2.

Review organization, market, and industry research and data; evaluate current/past efforts; interview key stakeholders; analyze competition; look at market trends and successful models

3.

Define the target audience(s); compile demographic research; create “persona” profiles for different audience types

4.

Develop strategic plan with clear objectives and timelines; identify tactics and vehicles for reaching target audiences; define project/campaign components and provide rationale

5.

Design and develop project or campaign deliverables; execute print, digital and/or electronic materials to specifications, on time, and within budget

6.

Launch project or campaign into the market; review analytics and reports; evaluate results