Whether a single project or a fully integrated campaign, BlueFusion’s 6-Step Marketing Process is designed to expertly take your project from initiation to successful launch. At every step, we work with you and your team, review progress and achieve milestones, and apply best practice thinking to achieve the optimal results.
Meet with client team to discuss project or campaign needs, objectives, timelines, and budget.
Review organization, market, and industry research and data; evaluate current/past efforts; interview key stakeholders; analyze competition; look at market trends and successful models
Define the target audience(s); compile demographic research; create “persona” profiles for different audience types
Develop strategic plan with clear objectives and timelines; identify tactics and vehicles for reaching target audiences; define project/campaign components and provide rationale
Design and develop project or campaign deliverables; execute print, digital and/or electronic materials to specifications, on time, and within budget
Launch project or campaign into the market; review analytics and reports; evaluate results