Engagement & Research
We meet with the client team to discuss the organization’s mission, vision, business objectives, product/service profiles, audience personas, and competitive landscape. We research the marketplace, target audiences, competition, market position, brand awareness, and brand perception.
Analysis & Strategy
We synthesizie and analyze notes from client meetings, market, audience and competitive research, and stakeholder interviews and prepare a Brand Analysis Report. Applying best practices, we formulate a strategy that will update the brand look and feel, redefine the brand promise, enhance the brand appeal, and elevate the brand positioning within the marketplace.
Design & Development
Based on research, client input, and strategic direction, we present several designs for client review and approval. We continue to revise and refine designs to arrive at the ideal brand solution that will work effectively in print, digital and multimedia.
Architecture & Assets
We develop the brand architecture—logo configurations, fonts, color systems, taglines, visual imagery, and voice, and produce a Brand Standards Manual. We design and develop a comprehensive system of branded assets, including collateral, marketing materials, ads, publications, website, social media pages, mobile apps, exhibits, signage, and other applications.
Deploy & Monitor
We deploy the new brand across all applicable mediums–printing new letterhead, business cards, marketing materials, publications, signage, apparel, vehicles; launching websets and mobile apps; updating social media pages; producing videos, commercial spots, and multimedia presentations. We continue to monitor the brand to ensure effectiveness.